In recognition of National Arts and Humanities Month in October, RBA Creative will be a host site for Creative Conversations - an opportunity for the local arts community to gather, explore new ideas, ignite connections, and further advancements in the cultural arts.

RBA Creative will be hosting a series of workshops featuring an outstanding lineup of presenters including Kelley Nayo-Jahi of Nayo PartnersAmy Kweskin of Artsightful, and Nancy Margulies, author, and professional facilitator.

We will also be launching a 3-part business development series in November, Get Artsightful: Creative Business Planning, designed to advance the work of artists, arts managers, educators, trainers, consultants and coaches through professional development and coaching.

Upcoming Workshop Series

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Visual Mapping for Artists with Nancy Margulies

Presented by: Nancy Margulies
Date: Wednesday, October 25, 2017
Time: 6:00-8:00 pm
Location: RBA Creative - 3718 MacArthur Blvd., Oakland, CA 94619
Fee: $15 includes materials

Author, Nancy Margulies, will lead a lively workshop where you will apply your creativity in new ways with visual mapping,  a process that uses keywords and images to convey your ideas, plan projects, and explore new ideas. This method engages the entire brain and encourages seeing the whole picture. Nancy is a skilled workshop leader who has worked in such diverse settings as the Clinton Whitehouse and Maori tribes in New Zealand. She has helped hundreds of companies and organizations worldwide to clarify their thinking, plan strategically and see new possibilities in their work. Whether you are writing a proposal for funding or building your creative business, this workshop will help you crystallize your ideas and confidently convey them to increase potential opportunities.

Presented by: Kelley Nayo-Jahi of Nayo Partners
Date: Thursday, October 26, 2017
Time: 6:00-9:00 pm
Location: RBA Creative - 3718 MacArthur Blvd., Oakland, CA 94619
Fee: $35 includes dinner and materials
In this 3-hour Vision Board Workshop for Creatives you will learn tools, tips and tricks that will allow you to achieve your goals with increased clarity, focus and speed. The workshop will begin with sharing a meal, providing instructions and guidance, and discussing the goals and benefits of vision boarding. We will then begin constructing our Vision Boards after which we will share our boards with the group and do some networking.

Vision Boards for Creatives  is perfect for creatives, visionaries and anyone who wants to have more fun while working toward the life of their dreams. During the workshop, we will cover ways you can:

  1. Redesign your approach to goals
  2. Create more powerful goals
  3. Design a Vision Board that works

Whether you are experienced with Vision Boards or looking to try something new, this workshop will be fun, informative and inspirational!

About the Presenter:

This workshop is led by Kelley Nayo-Jahi who has taught over 90 freelance entrepreneurs at Uptima Business Bootcamp and also serves as COO of Qeyno Labs. Her experience includes 14 years in the commercial insurance industry and almost 10 years as owner of Nayo Partners, which specializes in business management for creatives and visionaries. Kelley holds a Bachelor's degree in Economics from Spelman College in Atlanta, GA and a Master's degree in Finance from St. Joseph's University in Philadelphia, PA.

November Workshops

Get Artsightful: Creative Business Planning 3 Part Series - $150

(Individual sessions also available- see below)

Register here for this 3-part series and save $30 on the individual session price for these valuable and informative workshops presented by Amy Kweskin, master trainer in the business of art and founder of Artsightful. Amy is an expert at utilizing design thinking tools to simplify and develop business concepts into actionable plans.

Session 1:
Navigate the Lifestages on the Creative-Business-Career Lifecycle
Evolve your creative project, business or career using the Lifecycle. Chart your current Lifestage - Idea, Start-up, Ground & Grow, Maturity, Decline, Turnaround, or Dissolution. Identify pathways for advancing your development.

Learning Objectives:

  • Discover characteristics of lifestages on the lifecycle
  • Practice the language of creative, business and career development
  • Utilize knowledge to craft pathways and solutions

Session 2:
Motivate Your Target Markets to Take Action!

Discover what motivates your target markets, audience members and patrons to take action. Use the Empathy Mapping tool to develop realistic profiles of your market segments by mining their social media behavior. From here identify their desired gains and perceived pains. Then craft Value Propositions in your target market's own voice to inspire action.
Learning Objectives:

  • Describe your primary and secondary target markets
  • Create Empathy Maps to identify motivations
  • Identify the Values YOU have to solve their desires
  • Craft a Value Proposition that is a call to action

Session 3:
Innovate Your Strategic Plan Using the Business Model Canvas
Utilize the 9 building blocks of the Business Model Canvas to innovate your arts venture. We explore how to customize the canvas for your unique offerings. This powerful brainstorming and innovation tool illustrates your strategic plan. You will identify how to reach and serve your key stakeholders to create a thriving arts business. Enroll multiple people from your arts business in this course to maximize this design thinking tool.

Learning Objectives:

  • Explore the Business Model Canvas (BMC) and customize for arts non-profits
  • Document your current business model and brainstorm to innovate new models
  • Create an easy-to-share business plan executive summary

Get Artsightful: Creative Business Planning
Individual Workshops - $60 each

Presented by: Amy Kweskin of Artsightful

Navigate the Lifestages on the Creative-
Business-Career Lifecycles

Date:Wednesday, November 1, 2017
Time: 6:00-8:00 pm
Fee: $60


Motivate Your Target Markets to Take Action!
Date: Wednesday, November 8, 2017
Time: 6:00-8:00 pm
Fee: $60


Innovate Your Strategic Plan Using the Business Model Canvas
Date: Wednesday, November 15, 2017
Time: 6:00-8:00 pm
Fee: $60